Promoting Your Home
Avery-Hess Sales Associates take the time necessary to promote a home in Washington DC, Virginia, and Maryland through multiple channels to target potential buyers. Whether via print, people, or on-site promotion, your home will truly be “on” the market when it goes on the market.

Web
Any agent can list your home on the Multiple Listing Service (MLS). Avery-Hess, Sales Associates do that and a whole lot more. When you list your home with Avery-Hess, Realtors®, your property is automatically listed on numerous websites including Washingtonpost.com, Realtor.com, HomesDatabase.com and the Avery-Hess website. In addition, your property will have the opportunity to be featured on the front page of the Avery-Hess website in our ‘Featured Homes’ section.

Print
Our Sales Associates advertise throughout the year in the region’s most read daily newspaper, The Washington Post. Your home will be featured in various local and regional newspapers that target home buyers. In addition to advertising, our agents utilize mailers, flyers and postcards to highlight your home. Mailings are never random, rather, our Sales Associates target neighborhoods down to the zip code, street names, and even specific house numbers, where potential buyers are most likely to be interested in your home.

People
If you open it, they will come. Open houses and neighborhood previews are a wonderful way to attract potential buyers to your home. Our neighborhood preview program is an invitation to your neighbors to get a sneak preview before an open house. Opening your home for people to view not only increases interest, but also helps spread the word about your home being on the market. Our Sales Associates also spread the word to former customers, colleagues and friends to create a “buzz” that will help your home sell more quickly.

Place
The location of your home greatly influences our agents’ strategy for marketing it. Neighborhood preview programs may not be as effective in rural areas, where Just Listed cards may be a more useful marketing strategy. Signage is another on-site promotion tool that our agents always use. Letting the community, and especially individuals driving by, know that your home is for sale is critical. Our agents place signs near your home so that they can be contacted easily by interested potential buyers.

Targeted Databases
Our experienced Sales Associates harness the power of targeted databases. These targeted databases pinpoint other Real Estate Agents who may have prospective homebuyers interested in a home just like yours. The use of these databases allow your property to be efficiently marketed to a specific group of people who are interested in your property to help ensure you can sell your home in the least amount of time for the maximum amount of money.

Call us today at 703-448-0485 or email us to find out how we can help you promote and sell your home!