One of the most important elements involved in the sale of a home is developing a sound marketing strategy tailored specifically to your property. Effective implementation of this strategy requires an intimate knowledge of current trends in Real Estate, as well as a healthy dose of creativity. Avery-Hess Sales Associates possess both the skills and originality to market your home to other Real Estate Agents and the right potential buyers to help ensure your home sells in the shortest amount of time for the maximum price. Promoting your home as a unique “product,” without commercializing it, is what our experienced Sales Associates do best in Virginia, Maryland, and Washington, DC.

Product
Each individual home has qualities and quirks worth noting when developing a marketing strategy. Is your home more suitable for a young, single person or a family of five with pets? Is your home in a residential community close to schools, on a farm, or in the middle of town? Positioning your home as a fulfillment of a potential buyer’s needs is critical to marketing it effectively. The best way to reach buyers for your property is to frame the product to meet their needs. Avery-Hess Sales Associates are among the best trained in the business and excel at targeting the appropriate pool of buyers for your home.

Promotion
Avery-Hess Sales Associates take the time necessary to promote a home through multiple channels to target potential buyers. When you list your home with Avery-Hess, your property is automatically listed on numerous websites including Washingtonpost.com, Realtor.com, HomesDatabase.com and the Avery-Hess website. In addition, your property will have the opportunity to be featured on the front page of the Avery-Hess website in our ‘Featured Homes’ section. Your home will also be advertised in a variety of media including regional and national publications like the Washington Post, various local newspapers and homes magazines. Our Sales Associates also advertise your property through the use of targeted databases that promote your home to select groups of homebuyers that are specifically in the market for a home like yours. Whether via print, people, or on-site promotion, your home will truly be “on” the market when it goes on the market. Your Avery-Hess Sales Associate will also market your home to other Real Estate professionals who may have buyer clients looking for a home like yours.

Price
The final piece to an effective marketing strategy is setting a reasonable price for your home. Eye-catching signs, informative mailers, and insightful advertising are only effective if the price is attractive to buyers. Our experienced Sales Associates take into consideration industry, regional, and neighborhood-specific factors when helping you set an accurate price for your home. Our Sales Associates will work hard on your behalf, effectively managing your transaction while ensuring that you maximize your equity.

Feedback
Our agents are the conduit of information from the buying public to you , the home seller, so you can make an informed and intelligent decision regarding your home.

Call us today at 703-448-0485 or email us to find out how we can help you sell your home and maximize your equity!